- Ekonomický magazín
How can a business grow in the field of cybersecurity?
How well are Czech companies managing cybersecurity – and how can it become a competitive advantage? Read the interview in Ekonomický magazín with our co-founder Kateřina Hůtová, where she speaks openly about the current state of cybersecurity in the Czech Republic, how companies approach it, and why common sense is still the best tool around.
The key is to make cybersecurity a natural part of business processes. Companies should understand that security investments aren’t wasted money, they’re the foundation for long-term stability and trust. Sounds like a marketing slogan, right? But imagine stability means knowing how to respond when something goes wrong (because incidents do happen) how fast you can be operational again, and how to communicate it to your customers. Reliability – it is like trusting a driver with a license more than one without. If your cybersecurity is well set up and easy to understand, you reduce the risk of “someone clicked the link” = “and a few hundred thousand just vanished”. You’ll also be ready when clients ask for specific security requirements – and prevention is always cheaper than damage control.
Can cybersecurity be more than just a necessity – even a business value?
Absolutely. Cybersecurity isn’t just about keeping hackers out anymore. It’s an investment in customer and partner trust. Companies that prove they can handle data securely gain a competitive edge. Plus, meeting security standards often improves internal processes and boosts overall productivity.
So how are Czech companies doing, really?
Not as badly as people think. Sure, there's room for improvement, but it’s not a disaster across the board. Many companies are already doing things that count as cybersecurity – they just don’t realize it. Our job is to show them that security isn’t some kind of monster – and they’re further along than they think. That said, some still believe “cyberattacks don’t concern us” – and only invest after something breaks. Others implement security measures just for show. Luckily, more and more organizations are realizing that cybersecurity isn’t a one-off project, but an ongoing process that needs regular attention and adaptation to new threats. Awareness really matters here.
AI isn’t the enemy – people misusing it are. What matters is setting ethical boundaries and keeping up with how technology evolves. Education is critical – the more we understand AI, the better we can use it (and defend against it).
Is it hard to implement security processes in companies?
Getting started is the hardest part, especially with something as complex as cybersecurity. You need a realistic plan and full buy-in – not just from IT, but across the company. Once people understand why it matters, they’re much more willing to cooperate. The best defence? A mix of technology and training – the human factor is still the weakest link.
How can AI help with cybersecurity?
AI is already helping by monitoring networks and detecting suspicious behaviour. It’s increasingly used to predict attacks based on past data and patterns. The real challenge is making sure AI itself doesn’t become a security vulnerability – so securing and training it properly is crucial.
What about legal protection in cybersecurity?
The law is always a bit behind the tech – and it probably always will be. New threats often emerge before legal systems catch up. That’s why it’s important to not only create legal frameworks but also ensure companies can respond quickly and adapt to new risks and opportunities. Ideally, regulations should be clear and practical – but from experience, we know that’s not always the case.
